Philosophy
B/R Partnership Proposal
Hanging from the rafters
In a basketball arena, the rafters are a place where legends are honored. A hanging number or championship banner symbolizes overcoming tremendous odds through dedication and hard work. While we might not all be NBA players, we can still strive to ascend to the rafters in whichever arena of life we are playing. The Rafter Club represents that drive to be the best and leave behind a legacy.
CHANGING THE GAME
Basketball sneakers utilize the latest technologies and push creative boundaries in ways less often seen in men's dress shoes. We believe that men today are ready to break the mold and wear something more expressive than the shoe styles that have been around for the past 100 years. We pull inspiration from basketball sneakers to innovate the style of dress shoes, while still working with traditional high quality materials that keep the shoes appropriate for any occasion.
community
Basketball brings all different types of people together. By combining the formal social club components of sports like golf and polo with the diversity and swagger of basketball culture, we are building a community that cultivates fresh ideas. It's time to network like a pickup game, where everyone gets a chance to contribute and strangers become teammates.
Rise
At Rafter, we believe strongly in equal opportunity. We are creating youth programs that bring kids together around their love of basketball. Through solid mentorship, we seek to help these kids find what they are passionate about off the court and build the skills and confidence they need to pursue those passions.