Hanging from the rafters
In a basketball arena, the rafters are a place where legends and champions are honored. A hanging number or championship banner represents overcoming tremendous odds through dedication and hard work. While we might not all be NBA players, we can still strive to ascend to the rafters of whatever arena of life we are playing in. The Rafter Club represents that aspiration and drive to be the best.
The idea of legacy is well represented in The Black Album - the album Jay Z made when he was planning to retire and thinking about what he was leaving behind. The Black Album is full of confidence and swagger layered with classic, elegant beats. This is exactly the kind of music we want playing in our stores as our customers pick out clothing for their next important meeting.
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