Bleacher report

Partnership Proposal

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The Rafter Club pulls inspiration from the creativity, technology, and passion that goes into the design of basketball sneakers to reimagine traditional menswear.

 

 

 
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Bleacher Report has changed the landscape of sports publications and cultivated a massive, engaged following of people who love sports as a gateway into broader cultural discussions, which is why it is the perfect platform for launching The Rafter Club.

Rafter would like to work with B/R, not as a traditional advertising partner, but in a deeper relationship where B/R can profit directly from Rafter product sales and use The Rafter Club as a context in which to produce artistic content and sophisticated experiences.  

Professional sports are not only a means of fun escape, they are also a symbol of a competitive drive that motivates people to push themselves intellectually and creatively towards achieving their own professional goals. Rafter can be the brand within the B/R universe that speaks to that intelligent, ambitious reader and offers him high quality clothing that embodies his competitive spirit.   


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