Marketing Ideas


digital content

This content will be somewhere between Vice Sports and Nowness Sports - content that is educational, provocative, and inspiring.

Pep Talks  -  A series of TED Talk type videos where athletes and other influential figures give short, inspiring, educational, or motivational speeches in a locker room setting. The live audiences can be connected with youth programs, so that there is a charitable component to the talks. 

Sunday Best  -  A weekly series of articles profiling NBA players competing in national Sunday games. The articles would capture a unique perspective on the players' off-the-court activities, whether it's their charity foundations, business ventures, hobbies, or intellectual interests. The articles would also feature photos of the players in their most fashionable outfits - these photos would feel authentic, artistic, and candid.  

A Gentleman and a Baller - On The Rafter Club blog,  A Gentleman and a Baller, journalist, Zack Schlemmer, writes original articles exploring basketball's influence on culture.



Pop-Up-Shot  -  A pop-up store with a similar format to the bar, Spin (video made by Evan), but instead of ping pong, it's Pop-A-Shot. Customers would be able to play Pop-A-Shot in ideal conditions with high quality balls and hoops. There could also be a bar/lounge component, screens with live NBA games, as well as a space to try on and purchase Rafter products. 

Pregame Shoe Shine  -  Within basketball arenas outside of corporate sky boxes or bars, we could have free shoe shine stations where Rafter shoes are featured and sold. 

Hoop Themes  -  A basketball film festival featuring everything from He Got Game to Space Jam to Hoop Dreams with filmmaker panels and other surrounding activities. 

Street Ball Locker Rooms  -  Pop-up, country club-style locker room spaces near street ball courts where players can take a break, get some cold water, store their gear in lockers, and check out Rafter products. On the courts, we could organize one-on-one tournaments or games of Knockout and give away Rafter products as prizes.