We believe an effective form of marketing will be to build popup shops at popular street basketball courts around the country. The popup shops will be nice locker rooms with a similar feeling to our stores. In contrast to the streetball environment, the popup will feel luxurious - it will be a place where players can take a break, relax, get a cold glass of water, and check out some of our products. We can also rent lockers for people to store their things while they play. We believe providing this otherwise non-existent, unexpected service and comfortable environment will be a great way to attract relevant audiences and press to our brand.