brand

Dennis Smith Jr. Partnership Proposal


 
 
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The Rafter Club aesthetic is sophisticated and classic with bold, modern accents. It draws inspiration from old school and modern basketball culture as well as high-end country clubs. The palette is brown, gold, navy blue, and cream with the occasional pop of NBA teams' more saturated colors. The textures are smooth leather and finished hard wood. The smell is fresh leather and the taste is fine scotch. The sounds are hip-hop beats with soul samples and the gentle swish of nothing but net. 

 

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